Multichoice CEO Calvo Mawela blamed the rise of new technologies for the company's decision to lay off as many as 2194 employees at the satellite television service provider.
This comes after the company listing on the Johannesburg Stock Exchange and is an indication that Multichoice will look to make significant adjustments to the customer service component of the business.
Multichoice confirmed on Friday that it would lay of staff working in the DStv operator's customer care units.
"This was not an easy decision, but as an undertaking that is driven by advanced technology, we must be adaptable for our clients' needs to ensure we remain relevant", said Mawela.
On Tuesday, Multichoice announced that its subscribers from the rest of Africa has - for the first time - surpassed local users.
The financial statements showed that subscription revenue went up 7% to R41.2bn, driven by growth from the rest of the continent and a "healthy contribution from South Africa".
Core headline earnings, the board's measure of sustainable business performance, was up 10% at R1.8bn, while revenue jumped 6% to R50.1bn for the year to 31 March.